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BEIJING · 入海口书店
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2026.06.07 · BEIJING
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TIDAL COAST
潮汐海岸
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入海口书店故事
入海口书店2020年开业，位于北京五道营胡同34号。取名“入海口”，希望每一个进入书店大门的朋友，都像从入海口进入海洋一般，进入一个未知的思考海域，让店铺里的书为大家提供丰富的灵魂滋养。
玻璃窗上写着一行字：“这条胡同很好，有一家书店会更好。”因为如果这条汇集世界游客的胡同里有一家书店，那么每一个走进来的人都多了一个遇见他喜欢的书籍的可能性。
逛书店是一种很特别的体验，你会发现其实有那么多东西，都还没来得及知道。
但这也并非是逛书店最好玩的地方，虽然用来拓宽知识边界是很有效率的。其中更有意思的是，人到了书店里，目光所及，指触所至，就是用来匹配的，主要看缘分。
我们脑子里，每天都会生出很多问题，可别说你没有，但绝大多数问题并没有答案，或者我们压根也没空去寻找答案。在书店里，你时不时会突然停在一本书前，情不自禁地拿起来翻一下，为什么呢，因为那些问题正在和书里的答案做匹配，缘分到了，这本书自然就归你了。
书店里每本书都可以翻开阅读，方便你在短暂的歇脚过程中遇到也许恰好能够解决你当下困惑的那本书，让一切的发生都随机波动。
空间被克莱因蓝包围，【入口处】放着新书和主题展，随手翻没有压力；【深海区】有更多专业类书籍，海浪白噪音从音箱流出，适合坐下来读；【岸边】是点单和结账台，附近还会有一些精选的文创周边供你选择，把它们带到更远的地方。
因为空间小，所以我们选书不追榜单，不做“最好卖的”，做“值得被更多人遇到的”。定期会做作家主题展，特德·姜那次，展台旁写道：“希望特德·姜永远被放在书架上，安静地等待着每一个欣赏他的人。”
线下是自在轻松的阅读空间，线上，潮汐海岸发布漂流瓶——让知识和灵感随着海水流向世界的每一个角落。
The Story of The Entrance Bookstore
The Entrance Bookstore opened in 2020, located at No. 34 Wudaoying Hutong, Beijing. Named “Estuary” (入海口), the hope is that every friend who walks through the door is like entering an unknown sea of thought from an estuary into the ocean, with the books in the shop providing rich nourishment for the soul.
A line is written on the glass window: “This hutong is nice, and it would be even nicer with a bookstore.” Because if there’s a bookstore in this hutong that gathers visitors from all over the world, then everyone who walks in has one more possibility of encountering a book they’ll love.
Browsing a bookstore is a very special experience; you discover that there are so many things you haven’t yet had time to know.
But this isn’t even the most fun part of browsing a bookstore, though it’s quite efficient for broadening the boundaries of knowledge. What’s more interesting is that when you’re in a bookstore, wherever your eyes land, wherever your fingers reach, everything is there for matching, and it mainly depends on serendipity.
Every day, many questions arise in our minds; don’t say you don’t have them. But the vast majority of questions have no answers, or we simply never have the time to seek answers. In a bookstore, you’ll occasionally stop suddenly in front of a book, pick it up and flip through it without thinking. Why? Because those questions are matching themselves with the answers in the book. When the serendipity arrives, the book naturally becomes yours.
Every book in the bookstore can be opened and read, making it easy for you to encounter, during a brief rest, the book that might just resolve your current perplexity, letting everything happen in random fluctuation.
The space is enveloped in Klein Blue. At the [Entrance], new books and themed exhibitions are displayed, easy to browse without pressure; in the [Deep Sea Zone], there are more specialized books, with ocean wave white noise flowing from the speakers, perfect for sitting down to read; the [Shore] is the ordering and checkout counter, with selected creative merchandise nearby for you to choose from and take to farther places.
Because the space is small, we don’t chase bestseller lists when selecting books. We don’t stock “the best-selling,” but rather “what deserves to be encountered by more people.” We regularly host author-themed exhibitions; during the Ted Chiang exhibition, beside the display, it read: “May Ted Chiang always be placed on the bookshelf, quietly waiting for everyone who appreciates him.”
Offline, it’s a free and relaxed reading space; online, the Tidal Coast releases drift bottles, letting knowledge and inspiration flow with the seawater to every corner of the world.
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